All three goals arrived in a 10-minute pocket during the first half. Thomas Lemar was credited with the first, Sami Khedira brought the bianconeri level and João Félix notched the final goal from a sensational run.
Juventus hit woodwork twice in the second half and Paulo Dybala made life difficult for Jan Oblak, but Simeone’s men just about scraped it despite conceding 27 shots.
Watch All GOALS and Highlights: Atl. Madrid 2-1 Juventus
Atlético’s International Champions Cup ended with eight points, one behind Benfica for top spot in the table.
The Italian champions were the first to get an opportunity after a sleepy opening 10 minutes and proceeded to win eight corners over the next half hour.
Giorgio Chiellini had a far post chance well-saved by Oblak on 11 minutes, after which the Italians created a few dangerous chances — inspired in part by a very lively Douglas Costa.